SUPERPRETZEL //
THE CARB CRAWL
As part of an internship at 160over90, I acted as the art director and designer for a potential pitch to SUPERPRETZEL to help bring their products to college campuses. My team and I came up with the idea of “The Carb Crawl”, a tour to college campuses that puts SUPERPRETZEL at the center of fun. Because who wouldn’t want a party with soft pretzels involved?
This is where the concept of the Carb Crawl was born. The Carb Crawl is essentially a college campus takeover made up of tailgate activations, bar takeovers, and collaborations with campus organizations, to put SUPERPRETZEL in the center of college fun.
Bar takeovers would take place at the most popular campus bars, with featured food and drink items wit SUPERPRETZEL products. These takeovers would take place on some of the most busy weekends in college - homecoming, opening game days, and more, to ensure that SUPERPRETZEL will be surrounded by the most action possible.
The same would go for tailgate activations, however these would be directly on site at a game day tailgate. Tailgate activations are designed to have a multitude of activities and games to increase engagement and activity.
Collaborations with greek like and other organizations are a way to create a personal connection with college students and SUPERPRETZEL. In my time as a college student, I’ve noticed svarious brands such as Bumble and Red Bull collaborate with on campus organizations and host themed events, in which everyone is dressed in brand colors and consuming brand products.
SUKI WATERHOUSE // I CAN’T LET GO ALBUM PACKAGE
CREATIVES IN MUSIC // BOOK
FRANK OCEAN // BLOND(E) ALBUM PACKAGE
DOMINIC FIKE // SUNBURN ALBUM PACKAGE
DARE TO DANCE // BIKING CONCEPT VIDEO
SENIOR YEAR // DOCUMENTARY
FREELANCE // PHOTOGRAPHY
JUST A TOUR /// FESTIVAL